Of all the trials that face newspaper in the 21st century, I fear technology and our response to it is by no means our only challenge: Rupert Murdoch.
Speech by Rupert Murdoch to the American Society of Newspaper Editors
April 13, 2005
The following is the review of Rupert Murdoch’s speech to the American Society of Newspaper editors
In this speech, Murdoch treats the role and position of news paper in the digital age with a growing fascination and curiosity. He traces the incident of new technology and its impact on print media industry and supposes that this revolution is a reality and that newspaper editors should not overlook it. Being less of an expert and immigrant into the digital world, Murdoch maintains that the peculiar challenge then is for us digital immigrants – many of whom are in positions to determine how news is assembled and disseminated to apply a digital mindset to a new set of challenges (Mudorch, 2005:1). Murdoch sketch out a number of challenges that newspaper editor will have to face up in this digital age. His list includes the next generation’s (explained also as technological – savvy young people) set of expectations on news and information including the access, kind of news, when, where and who they will get it from?.
Thus this generation is loosing sight and touch of the traditional news outlets, instead they have become pre occupied by the internet and web. News to them is no longer news presented as gospel[1], they want news that is current, continous and every minute updates to it with an impact attached to their local life situations. They nevertheless want to scrutinize, demand, debate and give their own views and opinions on the news.
In the face of this revolution, Murdoch agrees that we (Newspaper editors) have been slow to react. (Murdoch, 2005:2). As a result, news paper has lost the audience, circulation in the markets, advertisements, popularity and so to mention revenue. All these in the name of one major challenge, the digital age where day to day news and informations can easily be accessed through the internet and websites.
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